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About Product-Market Fit.

We believe Product-Market fit is one of the most powerful and misunderstood concepts in business. PMF should be the goal of any new venture, whether you’re launching a startup or a new product within an established company. 

What is Product-Market fit? 

Product-Market Fit is finding the perfect match between your product and your target market. Its when a product solves a real problem for customers in a market that is willing to pay for that solution.

Why Does PMF Matter? 

Achieving product-market fit is essential for the success of any business. It means that customers are willing to buy your product, and you have a clear understanding of your target market. Companies that achieve product-market fit have a much higher chance of long-term success, as they have found a market need and developed a solution that satisfies it.

How Do You Get PMF? 

​Achieving product-market fit requires a deep understanding of your customers and the problems they face, as well as a willingness to iterate and refine your product until it meets the needs of your target market. 

“A great market pulls product out of the team.”
- Marc Andreessen

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