Meet Paul.

I'm Paul Shustak, a product and startup expert with over 20 years of experience.

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My career spans Fortune 50 companies such as Microsoft, Sony, and Adobe and venture-backed startups. My educational background includes a Masters in Human-Computer Interface and an MBA. 

As a founder, I've launched six startups with two exits. 

 

My philosophy leans hard toward agile and lean; experiment on the cheap until you reach PMF, then pour on the gas. 

 
I'm also passionate about sharing what I've learned from both failures and successes, and helping others apply this knowledge in practical, actionable ways.