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Got PMF? 


Introducing the Unlock FitScore 

How do you know if you have product-market fit? Unfortunately, there is no standard definition. To quote Eric Ries, “Product-market fit is a fuzzy concept, but you know it when you see it”. 

Today, the most common proxies for PMF are customer satisfaction measures like NetPromoter Score. But these tell only part of the story. For example, it’s possible to have a high NPS while spending too heavily on marketing, or charging too little for your product – both of which are unsustainable.

Meanwhile, there's a strong organizational component to attaining PMF. Success is highly dependent on a team’s process and culture.  So how do you know if your team is up to the task? 

For years, these questions have frustrated us and our clients, so we decided to do something about it. 

That's why we created the Unlock FitScore, a simple yet powerful diagnostic that helps you determine:

  1. Your level of product-market fit.

  2. Whether your team is capable of achieving and maintaining product-market fit. 

  3. How to move forward on your product-market fit journey. 

FitScore is 100% free and takes less than five minutes. We hope you find it useful and we welcome your feedback.  Click the "Start' button below to begin.

“If you build for yourself, you'll always have product-market fit”
- Naval Ravikant

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