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What We Do.

We help teams achieve product market fit, using a toolkit approach that’s tailored to each team’s unique needs.  Here are some of our favorite tools.

Product Discovery

Who is your target customer? What are their pain points? What product will solve them and does it align with your business objectives? A product discovery process can answer these questions and more through user research, prototyping, journey mapping and other techniques

MVP Design

A minimum viable product is usually the fastest path to customer insight and traction, but without proper design the benefits are lost. Our approach ensures MVP success by focusing on hypotheses, validation criteria and metrics

Product Strategy

The best product doesn't always win. Competing on quality or price provide only short-term advantages. This is why we design flywheels into every product, leveraging switching costs, network effects, platform strategies and more.

Interim Product Leadership

​We frequently act in an operating role as interim or fractional executives. This enables new ventures to launch quickly while building out permanent teams. Existing ventures seeking faster growth and alignment also benefit.

Team, Process & Culture

Reaching product market fit is only half the battle. Maintaining fit requires efficient product delivery and continual improvement.  We help clients reach and maintain PMF by optimizing their talent mix, team structure, processes and culture.

Business & Financial Modelling 

Even a great product will fail without a sustainable business model. We can help you design a model that strategically optimizes pricing, revenue streams, tiering, and other key variables.

Market Testing

Market testing can be essential for identifying target customers, channel mix, assessing demand and identifying areas for improvement and before launching. We work with clients to design market tests based on budget, timeline and desired outcomes. 

“Fall in love with the problem, not the solution.”
- Ash Maurya

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